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January 21, 2012

SPOTLIGHT ON BRANDS & AGENCIES

At the heart of MIPTV is MIPCube – a unique event bringing together the worlds of production, advertising, business strategy, technology, and content creation to shape the future of digital content.

MIPCube offers a unique chance to foster new relationships with content creation experts and to develop new business opportunities.

BE INSPIRED Screenings and keynotes from the leading talents and companies in branded content.
KNOW-HOW Everything you need to know to get going through sessions and case studies.
HANDS-ON EXPERIENCE Do-How through competitions, workshops and new relationships in the content industry.

  • Key benefits

    • Understand and make the shift from traditional advertising to a holistic brand experience in the digital age.
    • Learn how to translate content directly into business value for your company and how to monetise and measure its impact.
    • Get to know your target group better: what, where, when and how do they consume content? Which platforms are they using? How can you best reach them? With what content?
    • Learn from and develop business opportunities and relationships with key players of the digital, creative and branded content industry.
    • Hands-on workshops to create expertise for the new content ecosystem and its impact on brands.

  • Programme

    MIPCUBE TALKS 2013

    The transformation of passive viewers into users is profoundly changing the entertainment formula, join us in this transition from top-down messaging to individual relationship management. Take advantage of MIPCube’s wide range of high-profile talks from the world’s most innovative minds in the content and entertainment business.
    Read the full programme

  • BRANDS & CONTENT MASTERCLASS

    In partnership with Hyper Island - By invitation only At MIPCube's Brands and Content Masterclass, introduced by Johanna Frelin from Hyper Island, share and discover best practices from some of the most successful branded entertainment campaigns and meet the key people you need to create your own content success story.
    More about MIPCube programme

  • COMPETITIONS

    MIPCube competitions enable you to pinpoint new creative talents and to detect the up-and-coming innovators from the media industry. Among others: the Brand of the Year Award recognises an international brand and its agency for the creation and strategic use of video in branded entertainment, Content 360 is all about finding the content creatives and producers of the future.
    Find out more

  • MIPCUBE SQUARE

    MIPCube Square is the networking space at MIPCube, to connect with broadcasters, online video platforms, tech companies, new talent through various Matchmaking Sessions and discover technology that brings together innovation and creativity in the Innovation Seminars.
    Find out what’s happening at MIPCube Square

  • MIPCUBE PLUS

    The ultimate think-tank for key players in content digital strategy. One-day summit: 7 April, 2012 This must-attend event is dedicated to unlocking future TV business opportunities by connecting new players and innovators in the content arena with globally established TV broadcasters, producers, commissioners and distributors.
    More about MIPCube Plus

  • Some past speakers and attendees:

    AKQA, AMERICAN EXPRESS, BNP, BRITISH AIRWAYS, THE C4 GROUP,CONDE NAST ENTERTAINMENT, THE COCA-COLA COMPANY, CONTAGIOUS, DENTSU, DIGITAS, DOVE, EXPEDIA, FANTA, FJORD, HAVAS, HEINEKEN, HOLLER DIGITAL, GROUPM, MEC, MINDSHARE, MOXIE, NESTLE, NIKE, OGILVY, PROCTER&GAMBLE PRODUCTIONS, PUBLICIS, RADICAL MEDIA, SEPHORA, STORY WORLDWIDE, UNILEVER, VIRGIN MEDIA"

  • Testimonials

    Bringing our clients here has really opened up their eyes to the opportunity that is out there, in terms of a new form of marketing through content."
    Doug Scott – President, Ogilvy Entertainment


    Most conversations between a brand and its consumers begin with a piece of content."
    Jonathan Mildenhall - VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company, keynote 2012

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