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January 21, 2012

MIPCube Square: The beating heart of tv’s future

Located at the heart of MIPTV, MIPCube Square is where unexpected collaborations are born.
Here you’ll find forward-thinking media networks’ digital strategy experts, tech companies turning content into experience, brands, creative agencies, and producers, ready to make deals that have never been made before.
We make networking as easy as possible: attend a matchmaking session or networking event to meet tomorrow’s talent in a friendly, inventive atmosphere.

  • Matchmaking Sessions: expand your network creatively and quickly

    Join the forefront of the content revolution: attend a MIPCube matchmaking session and meet the creators reshaping the industry. Matchmaking Sessions are split into two 30-minutes parts, both to maximise relationship-building and diversify opportunities. Mingle with brands, agencies, entertainment networks, studios, producers, tech companies and online video creators.

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  • Creative workshops: Get your creativity on!

    • Maximising the value of digital and tv content, across platforms, in an audience-based world


      • Masterclass and breakfast sponsored by Collider
        Your solution to monetisation and yield management. Turning data and measurement to your advantage, to increase the value of each unique user. Pulling power with advertisers – attracting and retaining the biggest advertising budgets. Creative formats to enrich TV content and drive audience interaction.
        With Anne de Kerckhove, Managing Director, EMEA – Collider Media


  • Working with YouTube: A creator’s masterclass for content producers

    YouTube has grown into an unparalleled web broadcasting powerhouse, with over 4 billion video views per day. It’s also become the launchpad for many aspiring content creators.
    Find out how to leverage this powerful resource.

    Getting creative with code

    How can you harness the power of code? In this session, producers who work directly with developers and the developer community describe the advantages of a closer connection between coders and creatives. You'll also hear from developers who work regularly on commercial projects.
    With Syd Lawrence, Co-founder, We Make Awesome Sh.; and Jason DaPonte, Managing Director and Executive Producer, The Swarm.

    Social TV Bootcamp: Live consulting

    Social TV is everywhere, but how do you 'do' it?! Spend two hours with the experts and build strategies of your own for the flourishing social TV space.
    With an up-to-date “Fresh Social TV” presentation by Virginia Mouseler, CEO, The WIT, and the best social TV experts such as Wale Gbadamosi Oyekanmi, CEO,Darewin, France ; Marc Hernandez, Director, Trendrr, France & Sébastien Lefebvre (picture), Founder & CEO, Mesagraph, France

  • Competitions & screenings: Discover fresh content and talent

    • The Canada Media Fund Snack & screen

    • Sponsored by Téléfilm Canada & CMF
      The Canada Media Fund will showcase a selection of innovative digital media projects, including interactive web content, software applications, and video games that received funding from the Canada Media Fund. Meet the people behind these creations while snacking! Presented by Catalina Briceño, Director, Industry and Market Trend, Canada Media Fund



      • Marseille, Transmedia and Digital Industries Hub Snack & screen

      • Sponsored by ville de Marseille
        Over the last two years, Marseille has become a central point of exchange in the fields of new content and digital media. Marseille will host the first festival in Europe dedicated to web series: the Marseille Webfest; and it has witnessed the creation of a cluster specialised in transmedia printing. Come snack and screen with us à la française.


  • Content 360 pitch: a competition for transmedia producers and creative agencies

    Sponsored by CTC Media & MTS
    Content 360 is a unique opportunity for transmedia producers and creative agencies to enter the fast-growing Russian media market. Five finalists will pitch onstage at the MIPCube Square and the winner will get €5,000 in funding to produce a pilot to start working directly with CTC Media, Russia's top independent broadcasting company, and MTS, the leading telecommunications group in Russia and the CIS, on a campaign targeted to half Russia's population: over 70 million users.

    The mipcube innovation show snack & screen, featuring mipcube competitions & awards

    Tomorrow’s talent: today’s MIPCube competition winners! This programme will include demos from the winners of MIPCube Lab and the MIPCube TV Hack, a presentation of the best branded entertainment campaign for the Brand of the Year Award, and the Content 360 winner explaining brilliant transmedia ideas for sponsor brand MTS.

  • Mipcube Tv hack show & tell

    Powered by BeMyApp
    Fifteen developers and designers have been working hard on what might be the next big app. Social TV, content experience, interaction, programming… Discover what they created in 48 hours. You’ll be impressed!

    Mipcube lab for start-ups

    MIPCube Lab is an international competition designed to showcase the start-ups whose work will help to advance the TV and video industries. Ten finalists will present their products and services in a live pitch before a unique jury of VCs and TV decision-makers, before MIPCube/MIPTV attendees.

  • Innovation seminars: Meet the tech companies that make content an experience

    Discover the most innovative technologies, from multi-screen experiences, content management solutions and connected TV apps, to the latest in audience engagement and monetisation strategies, at MIPCube 2013 innovation seminars, presented by: Viaccess Orca, Brightcove, Orange, Sony, Magine, and more to come…

  • Feel the beauty of Ultra high definition TV


    From 2D to 3D to 4K and Ultra-HDTV, broadcasting is shifting and industry experts are suggesting that with today’s digital HDTV now an established transmission standard, and with recent development work on signal compression, the industry must now prepare for Television’s Next Revolution.
    Hear from the broadcasters who are already preparing suitable content and readying their material for 4K (3840 x 2160 pixels) transmission. Delegates will be wowed by stunning examples of 4K footage, and staggered by the quality of detail available in the new technology.

    Don’t miss Sony’s 84-inch 4K Bravia demo on Aisle 1.

    • SPONSORS & PARTNERS
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    • SPONSORS & PARTNERS
    • SPONSORS & PARTNERS
    • SPONSORS & PARTNERS