kick off your mipcube experience with mipcube plus

• IN PARTNERSHIP WITH KNOWLEDGE PARTNER ACCENTURE, AND ADOBE

  MIPCube Plus host: Chris Thompson, Director, Gray Digital, UK.

  

• Attend MIPCube

  Register for only €300 in addition to your MIPCube/MIPTV access!

  Contact us

  Key Infos

  MIPCube Plus will take place the day before MIPCube/MIPTV opens
  Sunday, 7 April, 2013
  At Majestic Hotel, Salon Croisette, Cannes, France
  Download the MIPCube Plus Programme

• The ultimate think-tank for key players in the tv and online content ecosystem

  MIPCube PLUS is a one-day think tank dedicated to unlocking new the business opportunities for new content creation, user engagement and monetisation models. The event is designed to encourage thought-leaders representing the whole TV and online content ecosystem to bridge their cultural and knowledge gaps.
  The 150 participants will include digital strategists from broadcasters, production and distribution companies, a new wave of online content creators and technology companies who will meet established entertainment industry executives from around the world.
  They will work together in a setting that inspires them to think differently, the closed-door roundtable format offering an exclusive opportunity to share insights and network, and they will come out of the day stimulated and ready to work together in new ways.

• The future of the industry starts here… and new business partners await you!

  Top-level execs will participate from: A+E Networks, All3Media, BBC Worldwide, Brightcove, BSkyB, Canal +, CTC Media Inc, eTF1, Eurosport S.A., France Télévisions, Lionsgate, National Film Board of Canada, Radio Canada, Red Bull Media House, RTE, RTL Group S.A, Starz Media, Telemundo, Unruly, Viacom International Media Networks, ZDF, Zodiak Active, and many more!

• A summit for industry leaders

  MIPCube Plus will offer insights from inspiring experts on today’s major issues for the future of the content industry: how to create for, engage and monetise an audience of users.

  

  Speaker

  Rahmyn Kress, Managing Director Accenture Media & Entertainment and CEO , Digiplug, UK

  How to drive the innovation process and open up new market opportunities

  Presented by Accenture, MIPCube Plus Knowledge Partner.
  

  This session will feature some material from Accenture’s Media & Entertainment Platform “Taking the Pulse: re-examining digital media and entertainment”
  For further information.
• 

  Speakers

  Paul Bennun, Chief Creative Officer, Somethin' Else and Chair of Artangel, UK
  Julian McCrea, CEO, Portal Entertainment, UK

  How to create for an audience of users

  Two-screen viewing, smart TVs and a plethora of connected devices available in the home and on the move mean that the passive, static TV audience has morphed into an active and responsive audience of users who want to consume, socially interact with, and respond to what they view in many different ways. This creates opportunities for new forms of content and for content owners to gain a greater understanding of audience behaviours. This session will look at how to create compelling content that maximises the opportunities and overcomes the challenges of the new audience of ‘users’.
• 

  Speakers

  Kelly Day, CEO, BLIP, US
  Ian Wharton, Partner, Zolmo, UK

  How to engage an audience of users

  TV content now has the opportunity to engage and immerse the audience in experiences deeper and richer than passive viewing. The rewards of doing so, if done well, are significant for broadcasters, producers and advertisers in terms of generating greater audience numbers, new investors, greater profits and audience loyalty. Facilitating and enabling user engagement is relatively new for the TV industry, so this session will look at examples from the social media and mobile app worlds that tie in to the TV experience.
• 

  Speakers

  Christopher Barry, Managing Director, International Strategy and Digital Media, A+E Networks, USA
  Chantal Rickards, Head of Programming/Branded Content, MEC, UK

  How to monetise an audience of users

  We know that new technologies and the behaviors they enable are disrupting the traditional business models of TV, film and media. We also know that more content is being consumed than ever before and that we have new opportunities to build relationships with a new connected audience of users. How then, do we monetise these new connected opportunities, while ensuring that the quality of our content is maintained and our businesses prosper?
  By looking at examples of companies that have exploited new technologies and content platforms with dramatic effect this session will expose some of the golden rules of monetising content in the age of the user.
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