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January 21, 2012

What is MIPCube?

MIPCube is a unique event bringing together the worlds of production, business, technology, advertising and content creation to shape the future of digital content.

With an exclusive program of talks, masterclasses, demos, competitions and networking events, MIPCube offers a unique chance to foster new relationships with content creation experts and develop new business opportunities.

It will take place at the heart of MIPTV, the prime venue for all international TV deal-making, from 7-10 April 2014 in Cannes, France.

Got an idea? See how MIPCube can bring it to life

Transmedia success story: Anarchy

Discover the story of Anarchy and find out how winning Content 360 at MIPCube 2012 helped the development of this transmedia project by Telfrance série.

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Trends, networking, business-boosting: A comprehensive programme

MIPCube talks

The transformation of passive viewers into users is profoundly changing the entertainment formula, join us in this transition from top-down messaging to individual relationship management. Speakers include Kevin Tancharoen and Lance Sloane from Mortal Kombat: Legacy series, Andrew Creighton from Vice Global, Scott Dikkers from The Onion, Ashley MacKenzie from Base79, and many more!

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Competitions:

Content 360 is a window to highlight producers and their innovative, creative content. MIPCube Lab will shine the spotlight on savvy start-ups helping the video industry to move forward. MIPCube TV Hack gives developers just 48 hours to find new ways to interact with video content. The Brand of the Year Award will reward creativity in the realm of brands and content.

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MIPCube Square:

A dedicated space to grow your network and boost your business through matchmaking sessions and networking events, discover the talents of tomorrow and technologies that bring together creativity and innovation.

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What's MIPCube got to offer you?

Producers

Seize opportunities in the new TV ecosystem, discover new kinds of content and models to inspire multi-screen programmes, find new solutions to maximise and monetise audience engagement.

Digital strategists

Network with key entertainment content industry players, find new partners to finance projects and innovative tech solutions to enhance content.
Brands & Agencies

Connect with the major players in entertainment content, gain an overview of engaging new solutions to enrich the brand experience.

Tech providers

Take advantage of a unique opportunity to showcase and sell technologies to those who will use them to reshape and heighten the content experience.

Find the right path for you
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