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January 21, 2012

MIPCube Talks: An audience of users

  • From top-down messaging to one-to-one engagement: integrate this fundamental shift from “audience” to “user” while creating sustainable business models for the future.
    Discover where the content experience is leading us with a wide range of high-profile talks from the world’s most innovative minds in content and entertainment.

    MIPCube Talks

  • Case studies, screenings and insights from the new media masters

    New media moguls

    From collaborative publishing to video satire, the new media moguls lend insight into what tomorrow's media business will look (and feel) like.
    With Andrew Creighton (picture), VICE Global’s “Supreme Overlord”; and Scott Dikkers, Founding Editor of The Onion

    Twitter Talks: Cultivating your audience of users

    Several years ago, Twitter launched Twitter Media, a department to help media entities integrate Twitter into their offerings. Since then it’s maintained an ongoing partnership with Nielsen and most recently purchased BlueFin, the leading social sentiment tracker for TV shows and series. The future of Twitter is TV, we’ll explore what opportunities that creates.
    With Dan Biddle (picture), Head of Broadcast Partnerships, Twitter UK.

    Building a loyal and invested audience

    Experts in the interactive content space will describe in detail how to attract, build and scale your audience for production, engagement and distribution of your content. If there's a formula, you'll find it here!
    With Philip Debevoise (picture), President & Co-founder of Machinima; Jamal Edwards, Founder & CEO of SB.TV Global Ltd.; and Jorge Rincon, COO of Adsmovil.

  • Mortal Kombat: Building a split-screen blockbuster

    Renowned content producers Kevin Tancharoen and Lance Sloane will explain how they produced the blockbuster “Mortal Kombat: Legacy,” the first season of which generated over 65 million views: the most viewed web series in 2011.
    The challenges - and the opportunities - are nothing like you imagine.
    With Lance Sloane, Head of Digital Programming and Development, Warner Bros. Digital Distribution; and Kevin Tancharoen, Director/Producer, Warner Bros.

  • Best of brands & content screening

    A showcase of the best in branded entertainment from around the globe, showing the incredible diversity of how brands use content effectively.
    In partnership with OGILVY

    The most shared videos: screening

    A screening of the most shared videos of the year and the secrets behind "the science of sharing" introduced by Dorota Smaggia, Managing Director France, Unruly.

  • New partners, new business models, new ways of working

    Does the user interface really matter?

    The short answer is yes. But the real question is why? User interface designers for the Web and TV join forces to discuss the importance of setting user expectations, and encouraging audiences to interact with you, through intuitive design.
    With Gene Liebel, Chief Strategy Officer of Huge; Mattias Hjelmstedt, Founder and MD of Magine; and Ofer Weintraub, EVP Innovation, Viaccess-Orca.

    Reinventing distribution in the 'anywhere' age

    Distribution today can happen anywhere -- and often spontaneously. The trick isn't to let the winds blow your content where they will, but to approach distribution paths strategically. Join us to discuss distribution models for professional content creators, and how best to leverage them.
    With Ashley MacKenzie, Founder of Base79; Neil Berry, Vice President, EMEA, Ooyala; and Razmig Hovaghimian, CEO and Co-Founder, Viki.

  • Producers: take back your monetisation power

    In this session, a panel will discuss the new production economics. From the YouTube model, product placement, and other forms of e-commerce, what's the best model for generating revenue for one-to-one content? It varies -- but here you'll learn what works.
    With Tre Azam, Founder & CEO of MyndPlay; Maryse Thomas, CEO & Founder of Pokeware; and Jadis Tillery, Director of Social Media at dot.Talent Limited.

    Turning big data into big revenue

    Big Data's one of the biggest buzzwords of 2013. Social TV's biggest data-gatherers join forces to discuss how to put analysis into context, creating money-making opportunities as you build your content to scale.
    With Jeroen Doucet, Managing Director, ExMachina Strategies & Concepts; and Ed Haslam, SVP, Marketing, YuMe.

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Organized by Reed MIDEM A member of Reed Exhibitions © 2013