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January 21, 2012

MIPCube 2013 Programme

  • MIPCube 2013 programme

    Online Programme

    The MIPCube programme includes a wide range of high-level talks, mind-blowing competitions, and a dedicated matchmaking and demo space, MIPCube Square, right at the heart of MIPTV.


    Download Full Programme (PDF)
    Download Programme at-a-glance (PDF, 443Ko)

  • MIPCube Talks

    An Audience of Users: Turning Top-Down into True Engagement
    During MIPCube's conference tracks we'll discuss how the transformation of passive viewers into users is profoundly changing the entertainment formula. Join us in this transition from top-down messaging to individual relationship management. Over three days, we'll address the following production-to-collaboration fundamentals:

    • - How to create for an audience of users
    • - How to build and engage an audience of users
    • - How to monetise an audience of users

    • And that's not all. Access best practices from experts around the world, actionable "How To" sessions, inspiring keynotes, and more.

    See more...

  • MIPCube Square

    MIPCube Square

    Showcase and Find Talent

    Located at the heart of MIPTV, inside the Palais des Festivals, MIPCube Square is: A showcase for technologies that bring together creativity and innovation in the Innovation Seminars.
    - A matchmaking space to connect with brands, broadcasters, tech companies, online platforms, new talent, agencies, and more. See more about Matchmaking


    - A place for exchange where tech talks will expand your thinking at Innovation Seminars, and MIPCube's pitching sessions will expose you to fresh talent.
    See more about MIPCube Square
     

    Competitions

    Competitions

    Get a glimpse outside the box.

    Discover what new strengths are emerging through MIPCube's competitions:

    The Brand of the Year Award recognises an international brand and its agency for the creation and strategic use of video in branded entertainment, Content 360 is all about finding the content creatives and producers of the future.

    See more...
  • MIPCube Plus

    MIPCube Plus

    The ultimate think-tank for key players in content.

    Join content-creating leaders from every industry segment across the globe for high-level exchanges. Inspire and innovate in a space tailor-made for catalysing relationships between brands, agencies, tech firms, producers, broadcasters and distributors. The future of the industry starts here ... and new business partners await you


    See more about MIPCube Plus

    Innovation Show

    Innovation Show

    Featuring the MIPCube Competitions & Awards. Hosted by Teressa Iezzi, Fast Company's Co.Create Editor.
    Wednesday 10 April - 12.30 - 13.15
    MIPCube Square Agora - Level -1
    Followed by a snack lunch in the MIPCube Square

      The programme will include:
    • - A demo from the winning start-up of MIPCube Lab
    • - A demo of the winning TV hack
    • - A presentation of the Content 360 winning transmedia project
    • - A presentation of the best of branded entertainment featuring the works of the Brand of the Year Award's finalists.
    • And all winners' announcements!
    >
  • Women in tech & media breakfast

    Jesse Draper

    Wednesday 10 April from 8.30 to 9.30am in the Producers’ Hub.
    Women watch more TV than men and spend more time online. They compose 55% of mobile social network users and 70% of the consumer base ... and oversee 82% of consumer spending. Their level of influence has shifted, so how we address them must also.
    This special session will discuss the challenges women face as they shoot for greater influence in the industry itself.

      Speakers will include:
    • Jesse Draper, Creator and Host of "The Valley Girl Show.", US
    • Kim Moses, Principal, Sander/Moses Productions
    • SLAM & Creator, The Total Engagement, US
    • Françoise Laborde, CSA, France

    Brands & Content Masterclass

    Brands & Content Masterclass

    In partnership with Hyper Island - Sponsored by Ogilvy
    By invitation only
    Learn how to create engaging branded entertainment, meet potential partners, and share best practices from some of the best campaigns.
    This exclusive masterclass will bring together 80+ high-level decision-makers working actively with brands, agencies, producers, TV networks, digital platforms and social networks.

      Host:
    • Johanna Frelin, CEO, Hyper Island and former Director of Programme Production at SVT.
      Speakers:
    • Simon Whalley, Executive Producer Framestore; and
    • Panos Sambrakos, Executive Creator Director at Ogilvy Worldwide.
  • Testimonial

    Connect with each other, inspire each other. Bring your brains and your talents and your skills together, and create something extraordinary for the future of the industry together."
    Cindy Gallop - CEO - IfWeRanTheWorld & MakeLoveNotPorn