Agencies & Brands' Competition
In partnership with Fast Company’s Co.Create
The Brand of the Year Award recognises a brand and its agency for the creation of original video content, and its use as a key element of a branded entertainment strategy/campaign.
The campaigns were evaluated on:
- The brand's commitment to branded entertainment as a key element of its marketing mix
- Coherence and innovation of the media distribution and content platforms
- Quality of execution and production
- Performance and efficiency (including the capacity to generate earned media and engagement)
For the 2013 edition, Fast Company’s Co.Create is Brand of the Year award’s official selection partner.