Brand of the Year Award

• Agencies & Brands' Competition

  In partnership with Fast Company’s Co.Create

  The Brand of the Year Award recognises a brand and its agency for the creation of original video content, and its use as a key element of a branded entertainment strategy/campaign.

  The campaigns were evaluated on:
  

  • The brand's commitment to branded entertainment as a key element of its marketing mix
  • Coherence and innovation of the media distribution and content platforms
  • Quality of execution and production
  • Performance and efficiency (including the capacity to generate earned media and engagement)

  
  

  For the 2013 edition, Fast Company’s Co.Create is Brand of the Year award’s official selection partner.

• And the Brand of the Year award goes to…

  The 2013 winning campaign is The Creators Project by Intel & Vice Media.

  The Creators Project supports visionary artists, across disciplines, who are using technology in innovative ways to push the bounds of creative expression.
  Our strategy was to show Intel active inside of our cultures, not just inside of our computers. Our plan was to engage global youth, emotionally, through a celebration of the cultural creativity that is enabled by Intel technology.
  David Haroldsen, Intel's Creative Director of The Creators Project.

• Finalists

  A Step from Zero, by Coca-Cola Zero and Ogilvy & Mather Paris.

• Twizy Plug into the positive energy, by Renault and Moxie

• Testimonial

  As we are everyday striving to deliver richer and more engaging content, being recognised by world-class professionals as best-in-class for branded entertainment was rewarding and uplifting. Following up on this success, our recent partnership with the most resourceful special agent, James Bond, gave us the license to kill two birds with one stone: global scale and local top-spin."
  Cyril Charzat – Heineken International Brand Director (Winner, Brand of the Year Award 2012)
• • SELECTING PARTNERS
  • COMMUNICATION PARTNERS